Consumer sweepstakes are promotional contests that allow participants to enter for a chance to win prizes, often by submitting their contact information or completing specific tasks. What are consumer sweepstakes? They are designed to engage customers, boost brand awareness, and encourage product trials. Typically, these contests are free to enter, making them an attractive marketing strategy for businesses looking to increase their customer base. Overall, consumer sweepstakes create excitement and provide an opportunity for brands to connect with their audience while rewarding participants with potential prizes.