Sweepstakes marketing is a promotional strategy that involves offering prizes to participants who enter a contest, typically through a random drawing. This approach not only engages customers but also helps businesses increase brand awareness and gather valuable consumer data. By understanding the Sweepstakes marketing definition, companies can effectively design campaigns that attract new customers and retain existing ones. Ultimately, the Sweepstakes marketing definition highlights the importance of creating excitement and incentivizing participation, making it a powerful tool in the realm of promotional tactics.