Sofi Bank offers a Direct Deposit Bonus to incentivize new customers to set up direct deposits into their Sofi checking or savings accounts. By enrolling and receiving qualifying direct deposits, customers can earn a cash bonus, which varies based on the amount deposited. This promotion not only enhances the appeal of Sofi's banking services but also encourages users to manage their finances more effectively. With no monthly fees and competitive interest rates, Sofi Bank aims to provide a rewarding banking experience for its customers.