Citizens Bank offers a Direct Deposit Bonus to incentivize new customers to open a checking account. By setting up a qualifying direct deposit, customers can earn a cash bonus after meeting specific criteria, such as maintaining a minimum balance or completing a certain number of transactions. This promotion not only provides immediate financial rewards but also encourages customers to enjoy the convenience of direct deposit services. It's a great opportunity for those looking to maximize their banking experience while benefiting from additional funds. Always check the latest terms and conditions for eligibility and requirements.