Sweepstakes often state "no purchase necessary" to ensure compliance with legal regulations and to promote fairness among participants. This phrase allows individuals to enter without having to buy a product, which can prevent the sweepstakes from being classified as a lottery. Why do sweepstakes say no purchase necessary? By offering an alternative entry method, organizers can attract a broader audience and encourage engagement without creating barriers based on financial means. Ultimately, this practice fosters inclusivity and maintains the integrity of the promotional event.