Sweepstakes meaning in marketing refers to a promotional strategy where businesses offer prizes to participants who enter a contest, typically requiring them to complete specific actions like signing up or sharing content. This approach not only boosts brand awareness but also engages customers, encouraging them to interact with the brand. Understanding sweepstakes meaning in marketing is essential for companies looking to enhance customer loyalty and drive sales, as it creates excitement and incentivizes participation, ultimately leading to a larger audience and increased visibility.