A Bank Account Bonus for Direct Deposit is an incentive offered by financial institutions to attract new customers. Typically, this bonus rewards account holders with a cash incentive when they set up direct deposit of their paycheck or government benefits into their new account. To qualify, customers often need to meet specific criteria, such as maintaining a minimum balance or completing a certain number of deposits within a designated timeframe. This promotion not only enhances customer convenience but also encourages regular banking activity, making it a win-win for both the bank and its clients.