SoFi offers a Direct Deposit bonus to incentivize users to set up automatic deposits into their SoFi Money or SoFi Invest accounts. By linking their paycheck or other recurring payments, users can earn a cash bonus after meeting specific deposit requirements. This promotion not only encourages saving and investing but also provides a seamless way to manage finances. With competitive interest rates and no account fees, the Direct Deposit bonus is an attractive option for those looking to maximize their financial growth with SoFi.